Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role.
This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable. Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.
— Paul Rand
By Luca Candela
Born in Italy, after a MS in Computer Science in Torino, Italy, I moved to Madrid first, then to California to pursue my dream of working in the epicenter of the digital revolution, the Bay Area.
I'm currently the Head of Product Management at Treasure Data. I'm passionate about Agile development, User Experience and social media. In the rare occasion when I'm not working, I like to play electric guitar, ride my mountain bike and enjoy Asian food.
View all of Luca Candela's posts.